Projected Financials

Offering Size $250-$500k
Min. Investment $100-$1,000
Maturity 3-5 Years

Investment Strategy

Shift Capital, as owner and developer, plans to redevelop the property and lease it to the Transfer Station, a community-oriented co-working, retail, education and event space. Shift Capital believes that the property offers an opportunity for both mid-term cash flow and long-term appreciation in the Manayunk neighborhood.

Fundrise plans to partner with Shift Capital to give local residents the opportunity to invest in and own a piece of the Transfer Station.

Fundrise Transfer Station LLC is the joint venture partner with Shift Capital for the Transfer Station development project. Fundrise Transfer Station will manage community engagement, project marketing, and principal media. Benjamin Miller, a principal of Fundrise LLC, is the managing member of Fundrise Transfer Station LLC.

About the Project

The Transfer Station will be an innovative resource center for artists and entrepreneurs and a unique venue for the community that they inspire. Located on Main Street in Manayunk, the Transfer Station will offer tailor-made spaces and customized support services for start-up businesses. Our curated retail marketplace, co-working spaces, creative labs, artist studios, kitchen share and garden cafe are places to work, sell, create and collaborate with like-minded individuals.

Property Overview

  • 7,500 square feet
  • Brick and masonry construction
  • 60 feet of frontage on Main Street
  • Constructed in 1925

Highlights

  • Located at the intersection of Main Street at the base of the Manayunk Bridge Park
  • The surrounding neighborhood is capacity constrained for the new space because of the existing building infrastructure
  • Access from the train station with easy access to parking

Projected Development Timeline

  • Leasing – Completed
  • Design and Planning – Winter 2013
  • Permit Approval & Construction Commencement – Spring 2014
  • Grand Opening – Winter 2014

Market Summary

Manayunk is a neighborhood in the northwestern section of Philadelphia centered by one of the most active commercial and retail corridors in the city – Main Street. Manayunk is home to over 80 retail shops, a vibrant collection of new restaurants, clubs, coffee houses and diverse dining opportunities catering to Philadelphia’s young professionals and long-term residents. Nestled along the banks of the Schuylkill River and the Manayunk Canal and Tow Path, the commercial district is lined with renovated Victorian storefronts and country-style mill buildings.

Market Highlights

Manayunk Arts Festival

The Manayunk Arts Festival is the tri-state’s largest outdoor, juried arts festival. Celebrating 24 years of presenting the best variety of fine arts and crafts from across the country, nearly 200,000 collectors, buyers, and designers will visit Main Street for this event. This past year there were over 300 artists that showcased their work along historic Main Street in Manayunk.

Manayunk Bridge Park

The city of Philadelphia plans to build a trail on top of the Manayunk Bridge. The project will provide a safe and accessible bicycle and pedestrian connection over the landmark Manayunk Bridge between the Cynwyd Heritage Trail in Lower Merion Township and the street network in Philadelphia's Manayunk neighborhood. The project is expected to commence in the Fall of 2013.

Manayunk Tow Path

The Towpath is accessible from Fairmount Park to the East and from the Schuylkill River Trail to the West. The Towpath runs through heavy industrial and rural-like settings, with varying surfaces between boardwalk, gravel, and hard ground. This makes the Towpath practical for jogging, walking, hiking, and off-road cycling. Rental bikes are available in Manayunk and fishing is also a favorite pastime.

A Consumer’s Guide to Small Business Investments

By: North American Securities Administrators Association (NASAA)

State laws have been relaxed to make it easier for small businesses to raise start-up and growth financing from the public. Many investors view this as an opportunity to “get in on the ground floor” of emerging businesses and to “hit it big” as these small business grow into large ones. Statistically, most small businesses fail within a few years. Small business investments are among the most risky that investors can make. This guide suggests items to consider for determining whether you should make a small business investment.

Risks and Investment Strategy

A basic principle of investing in a small business is: Never make a small business investment that you cannot afford to lose entirely. Never use funds that might be needed for other purposes, such as college education, retirement, loan repayment, or medical expenses. Instead, use funds that would otherwise be used for a consumer purchase, such as a vacation or a down payment on a boat or RV.

Above all, never let a commissioned securities salesperson or an officer or director of a company convince you that the investment is not risky. Any such assurance is almost always inaccurate. Small business investments are generally highly illiquid even though the securities may technically freely transferable. Thus, you will usually be unable to sell your securities if the company takes a turn for the worse.

Also, just because the state has registered the offering does not mean the particular investment will be successful. The state does not evaluate or endorse the investment. (If anyone suggests otherwise to you, it is unlawful.)

If you plan to invest a large amount of money in a small business, you should consider investing smaller amounts in several small businesses. A few highly successful investments can offset the unsuccessful ones. Even when using this strategy, do not invest funds you cannot afford to lose entirely.

Analyzing the Investment

Although there is no magic formula for making successful investment decisions, certain factors are often considered particularly important by professional venture investors. Some questions to consider are as follows:

How long has the company been in business? If it is a start up or has only a brief operating history, are you being asked to pay more than the shares are worth?

Consider whether management is dealing unfairly with investors by taking salaries or other benefits that are too large in view of the company's stage of development or by retaining an inordinate amount of the equity of the company compared with the amount investors will receive.

For example, is the public putting up 80% of the money but only receiving 10% of the company shares?

How much experience does management have in the industry and in a small business? How successful were the managers in previous businesses?

Do you know enough about the industry to be able to evaluate the company and make a wise investment?

Does the company have a realistic marketing plan and does it have the resources to market the product or service successfully?

There are many other questions to be answered, but you should be able to answer these before you consider investing.

Making Money on Your Investment

The two classic methods for making money on an investment in a small business are resale in the public securities markets following a public offering and receiving cash or marketable securities in a merger or other acquisition of the company.

If the company is the type that is not likely to go public or be sold out within a reasonable time (i.e., a family owned or closely held corporation), it may not be a good investment. Irrespective of its prospects for success because you may not be able to cash in on the investment. Management of a successful private company may receive a good return indefinitely through salaries and bonuses but it is unlikely that there will be profits sufficient commensurate with the risk of the investment.

Other Suggestions

The Disclosure Document usually used in public venture offerings is the “Form U-7”, which has a question and answer format. The questions are designed to bring out particular factors that may be crucial to the proper assessment of the offering. Read each question and answer carefully. If an answer does not adequately address the issues raised by the question, reflect on the importance of the issue in the context of the particular company.

Even the best venture offerings are highly risky. If you have a nagging sense of doubt, there is probably a good reason for it. Good investments are based on sound business criteria and not emotions. If you are not entirely comfortable, the best approach is usually not to invest. There will be many other opportunities. Do not let a securities salesperson pressure you into making a premature decision.

It is generally a good idea to see management of the company face-to-face to size them up. Focus on experience and track record rather than a smooth sales presentation. If at all possible, take a sophisticated business person with you to help in your analysis.

Beware of information that is different from that in the Disclosure Document or not contained in the Disclosure Document. If it is significant, it must be in the Disclosure Document or the offering will be illegal.

Conclusion

Greater numbers of public investors are “getting in on the ground floor” by investing in small businesses. When successful, these enterprises enhance the economy and provide jobs for people. They can also provide new investment opportunities, but that must be balanced against the inherently risky nature of small business investments.

In considering a small business investment, you should proceed with caution, and above all, never invest more than you can afford to lose.

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