The Innovation Fund recently closed an investment in ServiceTitan, a leading software provider for trades-focused businesses. Companies in HVAC, plumbing, electrical, and other residential and commercial trades rely on ServiceTitan as their software operating system to execute more efficiently and grow their businesses. ServiceTitan’s comprehensive technology platform addresses the key processes of running a contractor business, across both customer-facing interactions like marketing, customer relationship management (CRM), quoting, payments, and invoicing, as well as internal processes like scheduling, dispatching, project tracking, inventory, and reporting. ServiceTitan replaces manual, pen and paper processes with an integrated software platform that alleviates administrative burdens and allows operators to focus on delivering for their customers.
ServiceTitan powers more than 10,000 trade businesses with more than 100,000 technicians in the field that collectively generate more than $20 billion in annual revenue.
The backstory
ServiceTitan was founded by two software engineers, Ara Mahdessian and Vahe Kuzoya, each from families that ran home service contractors in plumbing and building. Their firsthand understanding of both the problems home services businesses encountered and the power of software to automate processes led to the creation of ServiceTitan. They initially built a tool to help automate parts of their fathers’ businesses as a summer project but quickly found very strong demand among similar businesses. ServiceTitan now supports more than 10,000 trade businesses. If you’ve had a home repair in the past few years and had a positive, tech-forward experience, there’s a good chance ServiceTitan powered the company you picked.
If you’ve looked for a contractor for a personal home repair or, in Fundrise’s case, a property in an investment portfolio, you appreciate that timing is critical. Getting an AC unit fixed in the summer in the sunbelt isn’t something you want to drag out. If you reach out to three contractors about a broken AC, whoever is able to quickly ingest your request and dispatch a specialist today will likely win the job. They’ll beat out the slower contractor, delayed by disorganized dispatching, and certainly over one who, lacking a proper CRM system, fails to follow up due to a misplaced sticky note.
ServiceTitan powers more than 10,000 trade businesses with more than 100,000 technicians in the field that collectively generate more than $20 billion in annual revenue.
The company continues to invest in their product by deepening their existing end markets with new features and integrations as well as supporting new market verticals like landscaping, water treatment, and roofing among others. ServiceTitan is able to leverage their status as their customers’ most critical piece of software to add additional, complementary product features. With a deep understanding of their end market, ServiceTitan has expanded from their core product offering to address more customer pain points and grow their revenue among existing customers. ServiceTitan has a massive growth opportunity ahead of it, with the potential for further expansion by continuing to take further market share from existing verticals, expanding their product suite to grow with existing customers, adding additional adjacent trade verticals, and expanding internationally. While ServiceTitan is a very established business with public company scale, they are still early in what we think will be a long-term, durable growth journey.
Early access to private companies with exceptional growth potential
ServiceTitan is backed by some of the best technology investors including Sequoia, Bessemer, TPG, Dragoneer, ICONIQ, Index, Battery Ventures, and others. We launched the Innovation Fund to provide our investors access to the best private companies, an asset class that is otherwise inaccessible to the individual investor. ServiceTitan represents exactly the kind of company that we set out to invest in - a category-defining technology business with strong fundamentals and a long runway of growth ahead of it. Changes in the private markets have pushed companies to stay private for longer, preventing individual investors from participating in the growth of the most disruptive companies. Together, we’re changing that.

