Today, an estimated 70 million Americans own shares of various Real Estate Investment Trusts (REITs), which give investors of all sizes access to income-producing commercial real estate.

Exploding in popularity in recent years, REITs are funds designed to hold a range of individual real estate assets, exposing investors to multiple properties at once. For many investors, these funds represent the simplest, most cost-effective way to add real estate to an investment portfolio — an attractive alternative to identifying and managing projects personally. But not all REITs are created equal, and earning potential varies based on several factors, such as investor position within the value chain and costs and fees.

Fundrise’s proprietary eREITs® are the next evolution in REITs, combining innovative technology and direct access to private market real estate, all at lower costs.

Fundrise lets you become a real estate investor in a matter of minutes. Get started here.


What makes Fundrise eREITs® unique?

  • No more middlemen: Fundrise originates and manages its own investments and offers them directly to investors on the Fundrise platform. By streamlining the investment process and cutting out layers of middlemen — and their fees — we’ve positioned our investors to earn better potential returns at lower costs.
  • Direct access to private equity: Instead of following the traditional public market path, Fundrise leverages proprietary technology and new regulations to originate assets in the private market and distribute them online directly to the public. In other words, investing in Fundrise eREITs® is similar to buying shoes directly from a manufacturer versus in a retail store: investors avoid mark-ups by going straight to the source to get wholesale prices. Fundrise pioneered this level of access, giving investors the ability to invest in private market real estate with just $500.
  • Radical transparency: Part of our mission of building the best real estate investment experience includes providing a new level of transparency in the investment industry. Our real estate private equity team actively manages each asset addition, progression, and completion, resulting in a unique and evolving portfolio. Throughout these status changes, we provide ongoing and in-depth reporting, so our investors have full visibility into their investments.

If you’re interested in learning more about what makes Fundrise unique, we make an in-depth comparison between Fundrise eREITs® and one of the largest public investment vehicles on the market, the Vanguard REIT ETF, here.

eREITs® give everyday investors the opportunity to diversify into private market real estate while also creating a portfolio that matches their personal investment goals. You can now get instant diversification into a portfolio of private market real estate with the potential to earn higher, more consistent returns over time – all through a simple online platform.

Fundrise is applying the power of new technology to an outdated investment world. Welcome to the future of real estate investing.

Build a more perfect portfolio. Get started here.